Ready to launch a global campaign? Here’s my launch blueprint to get from local to global in 30 days.
Starting a successful business in the digital age is difficult enough. We’re bombarded by information, yet little of it seems to actually make a difference.
And when your dreams are larger than life, when you’re yearning to make a global impact, the picture becomes even fuzzier, and the road even more treacherous. You’ve no idea where to start, yet you feel the incredible burden of figuring out how.
I was there one, too. And I struggled for a long time.
My Global Story
Today, I am the CEO and founder of Globex Television Network and Global Media Studios, but I wasn’t always at the helm of a global media distribution company. In fact, for years I knew exactly what I wanted to accomplish — I had this insight and wisdom I wanted to share with people.
But I struggled to put the pieces together to get there. So I hired coaches, took online programs, went to seminars, and looked for every strategy and answer I could find … until suddenly, I realized the problem. I was either paying for information and services that disappointed, or I was completely overwhelmed by information I wasn’t ready to put into practice.
It wasn’t until I really got ahold of the power of media, audience growth and monetization strategies, that I finally reached the breakthrough I knew I deserved. Since then, I’ve built various businesses, become an international speaker, launched my own TV show, hit millions of viewers, and even been recognized by both President Obama and President Trump. So I can confidently say I’ve mastered the foundations of building a global audience, reaching millions through media, events and mentorship programs.
And the truth is, you’re probably here because you’re just like me. You have a big vision, not just for you — but for the world — and you want the path of most efficiency to get there. That’s why I created this Global Campaign Launch Blueprint.
My Global Campaign Launch Blueprint
1. Campaign Type
The first thing you want to decide is what kind of campaign you’re going to run. Video advertising? Interactive ads? Content sponsors? How will you be engaging your potential audience? What platform or channel are they one? What type of content would captivate them? Determine what your audience wants, and then choose the type of campaign content you’ll be creating.
The next thing you need to decide is how much money you have to spend on this campaign. Going global doesn’t require bags of cash or a winning lotto ticket, but it does require some cash behind it. There will be advertising and design costs. You may need to temporarily increase your resources or hire additional talent. Set a reasonable budget and assess the scope of your desired campaign. Consider sponsorships, affiliates or partnerships if the money isn’t where you need it to be just yet.
One factor that will greatly affect your budget is the duration of your campaign. We recommend a minimum of four months for a digital campaign to really take root and grow your brand. Anything less than that and you may be wasting your precious budget. However, you also want to make sure your budget will last you the full length of your campaign duration. While there are multiple variables to consider here, it’s worth it to sort through all the details ahead of time, so you can maximize your budget and ensure a smooth, effective campaign.
4. Target Markets & Keywords
Once you’ve got the structure of your campaign sorted — type, budget and duration — you want to start honing in on your target audience. Who are you trying to reach with this campaign? The more intimately you know your audience, the more likely you are to captivate them with your campaign content. Once you know who you’re looking for, the next step is to select the keywords and phrases that are most likely to attract them. Think about what they search for, and how they might phrase it. Use that insight to guide your demographics and SEO strategy.
Now your campaign strategy is starting to fill out. You’ve got a solid structure, and you know who you’re trying to reach. It’s time to set some tangible, measurable goals for your campaign. This will not only help guide you through the campaign, but it will help you assess the success and strength of it once it’s wrapped up. When choosing your goals, think first about what your business needs most: awareness, leads, membership clients, sponsorships, etc. What does your business most need in order to grow to the global level? Break that down into something measurable: traffic, clicks, sign-ups, list opt-ins, etc.
Now you’re ready to design your first-ever global campaign! With all the planning in order, it’s time to start creating. Film and produce your video assets. Get your graphics in order. Assemble all your social media materials. Make sure you’ve written the copy you need to support your campaign — such as press releases and ad copy. All your materials should have brand consistency.
7. Launch Date
This is the big day — the day you launch your first global campaign. Choose this date carefully. Make sure you’re on target to meet it. You don’t want to wait too long, or you run the risk of losing momentum. But you also don’t want to rush it, or you may not have all the pieces in place before you’re ready.
And once everything is in place, don’t be shy about creating a little fanfare. Host a digital launch party. Alert the media. Call everyone you know. Let your enthusiasm and excitement captivate the people around you and turn that momentum into results. This is your big day. Don’t forget to revel in the success because that feeling is contagious.
Share With Us!
What are your launch secrets? How have you found success when approaching your campaigns?
Tell us about your experience by writing a comment down below!
Your story is so important.
If you’re looking for guided, step-by-step help to put these exact strategies into practice, check out my Global MEDIA Membership. It has all the in-depth knowledge and step-by-step instruction you need to get from basic blogger to global media mogul. In fact, I believe in it so much that we’ll walk you through this formula for a $1 trial.